Tuesday 7 January 2014

New and digital media #4

                                  Farewell 2013, the year of living with uncertainty

Printed newspapers, doesn't look promising. 

Thus (to take a notional example), shopping trends might indicate that, at current rates, our otherwise blighted high streets will be choked by Amazon delivery vans come 2024. But who'll point out that a landscape so infernally blighted will repelhis is what is called, in all common sense, a non-fulfilling prophecy, excitable tabloid extrapolations turned ridiculous down a long tunnel of blinkered vision. Which brings us to 2013, the media year of trending obsessively – and living uncertainly.

Nevertheless, managers at both the Telegraph and Guardian have reasons for cheer, and perhaps for surprise. Year-on-year, they're only down 0.38% and 1.93% respectively, exceeding expectations and a clutch of damned trends. The paywalled Times, in spite of hanging on to a £1 cover price, has lost 3.55% in a sector where the Independent and the Financial Times – each down nearly 14% respectively – throw broader sector calculations askew. There's reason for raised eyebrows as well as celebration here.

As guardian and the times are online, many people can go online and check the newspaper as the technology is vastly increasing. This leaves disappointment to the other papers who are even dropping to a £1 cover price, they still have lost 3.55% in the financial times and are doing so yearly.

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